14th September 2018
Anju Modi’s ethos permeates the layers, details and elements of the brand. The catalyst and the foundation of her designing philosophy have been her love for textile and the Indian craft. Iconic Indian actors and female leads like Deepika Padukone, Priyanka Chopra, Shraddha Kapoor, Madhuri Dixit, Tabu, Jacqueline Fernandes and Kangana Ranaut, have found their styles in Anju Modi. The critically acclaimed costume designs for Ram-Leela, garnered her the Life OK Screen Award & the Star Guild Award, along with a nomination for Filmfare 2013 for Best Costume. Anju Modi has pushed boundaries with her latest project - Bajirao Mastani. A period/romantic saga by visionary Director Sanjay Leela Bhansali, the movie features the lead actors Ranveer Singh, Deepika Padukone, and Priyanka Chopra in ensembles inspired by the Persian and Maratha era of the Indian History.
The Anju Modi brand has always considered itself a custodian of Indian tradition and strived to provide contemporary innovations to old traditions and the brand’s success in its endeavours, to promote craftsmanship, is clearly apparent in the beautifully crafted creations.
15th September 2018
Tarun Tahiliani founded his design studio in 1990. His distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. The Tarun Tahiliani Design Studio creates couture, diffusion, prêt-a-porte and accessory lines, which are Indian in their sensibility, yet international in their appeal. The rich heritage of the subcontinent is reinvented as contemporary high fashion through the genius of Indian craftsmanship and the finest textiles; along with Italian pattern cutting and construction and new technologies such as digital textile printing. His unique combination of historical opulence and contemporary chic also transcend to couture.
Tahiliani started his professional career with a degree in Business Management from the Wharton School of Business, University of Pennsylvania. After returning to India, he saw the vast potential in the fine clothing and couture industry that was evolving in the country, and in 1987, he opened India’s first up market boutique, Ensemble, heralding a fashion and retail revolution in India. In 1991, Tahiliani decided to hone his technical knowledge in design, and received an associate degree from the Fashion Institute of Technology, New York.
16th September 2018
Over a decade, Gaurav Gupta, the man and the brand, have carved a world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm. Changing the face of the sari forever, merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has delivered and sustained a world that is Indian at its core and boundless in its form.
Vogue, L’Officelle, Elle and Nylon are among the many publications that regularly see the brand on their covers and editorials, while Indian and international celebrities consistently endorse it on red carpet appearances. A few of them are Skylar Grey, Aishwarya Rai, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor. For its chic romance, the brand finds loyal clientele among the royalty in India and the UAE besides others.